With a marketing mindset and a creative eye, I possess a uniquely advantageous perspective. Not only do I consider what might be most appeasing aesthetically and contextually to a reader or consumer, but also what would be strategically beneficial to my clients' and employers' missions.
I quickly understand brand styling and translate concepts into powerful campaigns with channel-specific content. I excel at full scale campaign production incorporating direction and feedback: high level overviews, storyboarding, budget breakdown, vendor on-boarding and collaboration, editorial layout, digital redlines, social media and multimedia asset production.
Adobe InDesign, Photoshop, Lightroom, and Illustrator (up to date with Adobe Creative Cloud). Sketch, HTML and CSS.